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How can Shopping Malls and Hotels triumph with the new Wi-Fi 6?

How can Shopping Malls and Hotels triumph with the new Wi-Fi 6?

In this day and age, customers are no longer assessing shopping malls, hotels, and other businesses solely based on their products and services. With internet connectivity being an integral part of our daily life, customers view Wi-Fi access as a necessity and the lack of decent Wi-Fi connection at these commercial areas could in fact lead to poor customer satisfaction.

Based on a study conducted by Purple1, 79.5% of mobile consumers are influenced by the availability of in-store Wi-Fi when deciding where to shop.

Also, Netgear2 surveyed that one in three people travelling for leisure purposes would not return to a hotel with poor internet access. From these two studies, it is evident that the availability of Wi-Fi access is vital to the success of shopping malls and hotels.

Fortunately, with technological advancements in the current digital age, new and enhanced Wi-Fi standards are looking to revolutionise the digital market. Here’s everything you need to know about the 6th Generation of Wi-Fi and why shopping malls and hotels should look to refresh their wireless Access Points.

What is Wi-Fi 6?

Also known as “802.11ax Wi-Fi”, Wi-Fi 6 is the next generation of Wi-Fi technology designed to speed up connections, increase efficiency and also reduce congestion in heavy bandwidth usage scenarios.3 With the introduction of new technologies, Wi-Fi 6 was built to counteract the increasing number of devices in an area and provide better network performance when a number of devices are connected. Aside from providing good network performance, Wi-Fi 6 also provides a more secure Wi-Fi standard for users.

Main Benefits

Faster Wi-Fi Connection

With the launch of Wi-Fi 6, you can now enjoy an explosively fast Wi-Fi connection speed of 9.6 Gbps3, much faster than Wi-Fi 5 (6.9 Gbps)!  You may be wondering “What is so special about Wi-Fi 6 that it speeds up the network connection?” Well, there are 2 key technologies that complement one another to support the newly enhanced Wi-Fi 6: MU-MINO and OFDMA.

faster wifi

MU-MIMO, which stands for “Multi-User, Multiple-Input, Multiple-Output,” is a technology that is built in current routers and devices. However, with the new Wi-Fi 6, it allows a router to connect and communicate up to eight devices simultaneously, four more than the previous (Wi-Fi 5) MU-MIMO. It increases capacity, facilitates higher speeds, and is ideal for high bandwidth usage scenarios.4

To provide you with an example, view yourself as a CEO of a small courier company. Previously, your company could only deliver parcels to 4 clients at once due to the limited number of employees. However, after you have expanded your manpower, your company now has the capacity to deliver to 8 customers at the same time. Relating this to Wi-Fi, the upgrade in the Wi-Fi’s MU-MIMO allows fair distribution of bandwidth to eight devices concurrently without affecting the speed of any others. 

8x8 mu-mimo wifi 6

Another technology that plays a major role in the improved Wi-Fi standards is the Orthogonal Frequency-Division Multiple Access (OFDMA). This technology allows access points to serve multiple devices at the same time.5 For better stability and wider coverage, OFDMA divides its data into smaller sub carriers, and each of these sub carriers will then transmit the intended data to the respective devices.6 This helps to lower its latency which in turn, improves load times and avoid disconnections.7

Here’s another example3 to help you understand better: Imagine your Wi-Fi connection as a convoy of delivery trucks delivering data parcels to your devices. Previously in Wi-Fi 5, each truck could only deliver one parcel to one device at a time. But with OFDMA, each truck can now deliver multiple packets to numerous devices at the same time and thus, increasing the efficiency and speed of completing the deliveries.

Orthogonal Frequency-Division Multiple Access (OFDMA)

Better Security

Aside from network performance, Wi-Fi 6 provides better security for users. Cybersecurity has been a hot topic in Singapore with the various hacking experienced in recent years, one of which is the SingHealth data breach. Fortunately, Wi-Fi has been constantly updating its security and just last year, it has introduced a new security protocol called WPA3. This new protocol provides users with better encryption and authentication8, which increases the protection from password guessing attempts and also, superior security protocols for sensitive data networks9. This tightens security and makes it harder for hackers to crack passwords.10 

Here is a summary of the technologies in Wi-Fi 6, and what they can bring to the table:

Technology

Benefits

MU-MIMO

Connects Up To 8 Devices Simultaneously

OFDMA

Lower Latency; Improve Load Times

WPA3

Better Security

Basic Service Set (BSS) Coloring

 

Ignores Neighboring Networks To Prevent Wi-Fi Conflict

Target Wake Time (TWT)

Improves Battery Life

 

How will Wi-Fi 6 benefits Shopping Malls & Hotels?

wifi 6

Shopping Malls

How exactly can Wi-Fi 6 benefit shopping malls in their everyday operation? With Wi-Fi 6’s capability to handle more devices concurrently and provide more overall bandwidth per user without affecting the speed of any others, customers will enjoy a much smoother Wi-Fi connection to satisfy their basic need of accessing the internet even when he/she is in a crowded area.

In addition, Wi-Fi 6 helps lower latency, improves load times and avoids the risk of Wi-Fi disconnection. Imagine your shopping mall experiencing a network failure and everyone is disconnected! Businesses would not be able to operate as usual and customers would not be happy with the service disruption.

All in all, Wi-Fi 6 would definitely help improve the overall shopping experience, potentially increasing customers’ satisfaction and attract new customers. Say goodbye to network congestions and cheers to fast and smooth Wi-Fi connection for your stakeholders with the next generation of Wi-Fi technology!

Hotels

According to 2015 TripAdvisor TripBarometer11, Wi-Fi is the most important in-room amenity for today’s travelers. Likewise, for hotels, guests are actively seeking for Wi-Fi access to participate in online conference calls or sharing content on social media. Given that these activities are heavy in bandwidth usage, hotels should look to refresh their access points. Fortunately, the newly enhanced Wi-Fi 6 has all it takes to provide hotel guests with a better staying experience.

Despite the vast amount of connecting devices, Wi-Fi 6 is able to increase capacity, facilitate higher speeds, and is ideal for high bandwidth usage scenarios. Guests will be able to enjoy streaming videos and participate in video calls without any noticeable decrease in bandwidth quality1.

Furthermore, its new protocol increases the protection from password guessing attempts and also, superior security protocols for sensitive data networks. With the increasing public awareness of personal data theft, concerns of security and privacy are raised more frequently. Wi-Fi 6 ensures a more secured Wi-Fi network to prevent guests’ video calls from being monitored or worse still, having their financial information compromised while making online purchases.11 

In summary, Wi-Fi 6 is more than capable to provide hotel guests with a much secure and enjoyable staying experience. Satisfied guests are more likely to introduce their relatives and friends to stay there. These favourable word-of-mouth would potentially bring more revenues to the brand!

Conclusion

Every business is committed in providing the best customer experience. This includes providing fast and reliable Wi-Fi connection during for consumers during their visit to shopping malls and stay in hotels. With Wi-Fi 6, businesses can now battle the increasing number of connecting devices in malls and hotels, providing customers with a better network performance even when in high demand.

Experience a much faster and well-secured Wi-Fi standard now! Feel free to contact Netpluz to learn more about Wi-Fi 6. Alternatively, you may book an appointment by submitting your information here for a free consultation.

Author: Renneth Tan Zi Jun

References

  1. Majority Of Shoppers Say the Availability Of In-Store Wifi Influences Where They Shop

https://purple.ai/blogs/wifi-influences-where-people-shop/

  1. Why Hotel Wifi Availability Is Key To Guest Satisfaction

https://socialhospitality.com/2014/08/hotel-wifi/

  1. Wifi 6, 802.11 Ax, Fastest Wifi Routers

https://www.tp-link.com/us/wifi6/

  1. What’s the Difference Between Ofdma and Mu-mimo in 11ax?

Anisha Teckchandani

https://www.networkworld.com/article/3366216/what-s-the-difference-between-ofdma-and-mu-mimo-in-11ax.html

  1. What is OFDMA (Orthogonal Frequency-Division Multiple Access)?

Margaret Rouse, Laura Fitzgibbons & James Bowen

https://searchnetworking.techtarget.com/definition/orthogonal-frequency-division-multiple-access-OFDMA

  1. Wi-fi 6: What’s Different, and Why It Matters

Chris Hoffman

https://www.howtogeek.com/368332/wi-fi-6-what%E2%80%99s-different-and-why-it-matters/

  1. What is Wi-fi 6? Here’s a Look At the Next Evolution Of the Wireless Standard

Tyler Lacoma

https://www.digitaltrends.com/computing/what-is-wi-fi-6/

  1. Why Wpa3 is Necessary To Secure Wi-fi 6 / 802.11ax Networks

James Sanders

https://www.techrepublic.com/article/why-wpa3-is-necessary-to-secure-wi-fi-6-802-11ax-networks/

  1. Security

https://www.wi-fi.org/discover-wi-fi/security

  1. Wi-fi 6, Explained: How Fast It Really Is

Jacob Kastrenakes

https://www.theverge.com/2019/2/21/18232026/wi-fi-6-speed-explained-router-wifi-how-does-work

  1. Why Wi-fi Is Keeping Hotels from Receiving 5 Star Reviews

Carolyn Murphy

https://www.revinate.com/blog/why-wi-fi-is-keeping-hotels-from-receiving-5-star-reviews/